Nova Broadcasting Group

The NOVA BROADCASTING GROUP building is the first and only modern, purpose-built facility for a private television broadcaster in Bulgaria, becoming an iconic symbol of the media group and a recognizable element of Sofia’s contemporary skyline. The architectural concept emphasizes a balance between proportions, form, and functionality, with a façade design that combines aesthetics, energy efficiency, and a comfortable working environment. The distinctive triangular sun-shading elements define the building’s unique identity, provide optimal natural daylight, and frame views toward Vitosha Mountain. Created through innovative design, engineering, and technological solutions, the complex integrates modern office spaces with a highly efficient television production facility, establishing itself as the first landmark building of NOVA BROADCASTING GROUP.

Designed by Atelier Serafimov Architects with TAL Engineering Ltd., the building expresses a clear architectural vision - Alukönigstahl systems were specified to realise that intent while meeting demanding performance targets.

Located in Sofia, Bulgaria, Bulgaria, this office project demonstrates how the right combination of window, façade and shading systems delivers measurable performance in a real architectural context.