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Audiences we serve

Steel Producers

Your sales channel in Central, Eastern and South-Eastern Europe.

You produce the steel, and we take it to market. As your sales organisation, ALUKÖNIGSTAHL represents your products in the local language across our markets, holds your material in stock and connects it with the processing industry that needs it.
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Steel Producer

 WHY ALUKÖNIGSTAHL

A regional partner for international producers

 

Serving many national markets at once takes more than freight. It takes local contacts, a clear view of what customers in each country specify and the infrastructure to deliver in the right quantities.

We act as the link between your mill and the processing industry, covering sales, stockholding, preparation and customer support, so your products reach customers you would otherwise have to build up market by market.

Sales · Supply · Shaping · Solution

How we take your product to market

Four stages that build on each other, from representation in the market to applications your customers specify.

 

Sales - Market Access

Your sales channel in our markets

We market your products in the local language through our regional subsidiaries. International key accounts already rely on our teams on site, so your products gain direct access to established customer relationships and a competent contact in each market.

Supply - Local Availability

Your material, held ready

Availability and range depth decide whether customers come back. We hold stock of your products and supply them at short notice in individual lot sizes. Bills of materials, packaging and labelling are bundled per customer, and framework agreements secure supply for recurring projects.

Shaping - Value-Added Processing

Adding value to your product

The processing industry expects more variety and tighter specifications with every order. Our service center turns your steel products into ready-to-process components, so you can offer customers that extra step without running it yourself.

Solution - Market Development

Turning product strengths into sales

Products with outstanding properties create value once they find the right application. We look for those applications early, while projects are still being planned and designed, and take on sales work on your behalf. The result is special solutions that give your customers a reason to specify your steel.

Audiences we serve

Are you a steel processor?

For processors, we combine material selection, stock availability and technical advice into a supply chain you can plan with.

Services for steel processorsSteel Trading Products
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Looking for a sales partner in our markets?

Tell us about your product portfolio and target markets. We will show you how ALUKÖNIGSTAHL can represent your products locally.

Contact our steel team